If you made an important discovery, how would you name it?

There's a gene named Sonic Hedgehog, a dinosaur named after the dinosaur supervisor from Jurassic Park, and a star which is just the name Ivan backwards. Some people saw the opportunity, and they took it.

https://en.wikipedia.org/wiki/Sonic_hedgehog#Discovery_and_name
http://m.imdb.com/name/nm0864138/trivia
https://en.wikipedia.org/wiki/Gamma_Cassiopeiae#Names

• After myself, 'cause I'm awesome
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• After someone important (other than me, obvs)
• After something awesome
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• Something lame like what it is or what it does